Our Story

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with raw shea butter handcrafted by women in Africa.

With every purchase, you show support of our mission to reinvest back in our communities.

The Shea Moisture Difference
The Shea Moisture
Difference
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Ethical Sourcing
Ethical
Sourcing
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Our Promise

When you purchase SheaMoisture products, you are investing in nourishing, no-compromise beauty products that give back to our community.