Our Mission
We champion economic equity to achieve equality in the pursuit of true freedom for the Black community. Every SheaMoisture purchase creates new possibilities by helping to provide access to entrepreneurial opportunities, as well as resources to enrich lives, families, and businesses globally.
Responsible business
Sundial Brands (makers of SheaMoisture) has been a Certified B Corporation™ since 2015. Certified B Corporations transform the economy by focusing on and measuring their inclusive and equitable impact. Alongside other brands in our Unilever family, such as Ben & Jerry’s and Seventh Generation, we collectively strive to upend systemic racism and work to advance racial equity. Community is ingrained in every choice we make. Being a responsible and equitable business isn’t just about what we donate, it’s about what we do everyday to support our community.
Equitable Purchasing
From creative to consulting to catering support, we prioritize selecting vendors and partners that are majority Black-owned. In addition to increasing revenue for Black businesses, our approach provides more visibility and shine to the providers who are often overlooked
Our Promise
When you purchase SheaMoisture products, you are investing in nourishing, no-compromise beauty products that give back to our community.