How We Invest
Each year we reinvest a portion of our net sales directly into economic opportunities for underserved entrepreneurs and Black business owners. We stand committed to celebrating and investing in the beauty and richness of our community.
As a Black-founded business with humble beginnings that has remained Black-led and Black-inspired, we recognize the power of entrepreneurship to address racial inequality. Our purpose programs and grants are solely powered by SheaMoisture purchases – proving that our community can do good while feeling and looking good.
